Lindy effect

I heard about the Lindy effect in an interview. The speaker explained it this way:

“If a book has been in print for forty years, I can expect it to be in print for another forty years. But, and that is the main difference, if it survives another decade, then it will be expected to be in print another fifty years.”1

The speaker also suggested that thinking about trends and forecasts was counterproductive, precisely because of the Lindy effect. The best strategic thinkers may be able to examine history for those ideas that stood the test of time and anticipate their presence and application in the future.

Life is a journey. And these are observations from ours.


You’ve just read observations, a column that illustrates in my personal life and leadership the technical concepts found in ATOMs.

1. Nassim Nicholas Taleb (2012). Antifragile: Things That Gain from Disorder. Random House.

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